The same goes for organizations. In order to become as effective as you can possibly be as an organization, everyone from the top down needs to be motivated. And it has to be genuine motivation – not some fake, ra-ra crap put on at a ‘corporate rally’. In organization development, it is said that change won’t occur unless there is a felt need. The same goes for achieving an optimal level of effectiveness – the organization has to realize that improvements can and should be made, and individuals are willing to commit to make these changes a reality. That is where the true motivation comes from. It is a result of commitment to change and improvement.

Being the best – whether it is being the top firm in your industry or reaching a maximum level of effectiveness (which very well may lead you to the top of the industry) – takes work. People, and organizations, rarely make it to the top by luck only. It takes hard work. It takes effort. It takes commitment. And it takes motivation to keep working towards the goal. Tiger Woods has a goal in mind, and dedicates himself to reaching that goal and motivating himself to achieve his goals. The same should go for you and your organization. Set goals to improve effectiveness and stay motivated to achieving success and reaping the rewards of achieving your goal.